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GROUP360 helped coordinate 21 Shock Top Beetles on their cross-country trek from LA to Boston this spring as part of the #72andShockTop program.

5 Minutes with John Gleich: Prepress, Intramural Sports & a Fear of the Number (After 12)

07 / 26 / 2016
john gleich

John Gleich recently celebrated his 14th anniversary with GROUP360 Worldwide, and as a person who suffers from Triskaidekaphobia – an abnormal fear of the number 13 – he couldn’t be happier. From his official role as premedia director, color management to his unofficial one as vice president of intramural sports, John personifies GROUP360’s “work hard, play hard” culture. We recently spent five minutes with John …

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Experiential Marketing: Dream Big & Sweat the Small Stuff

07 / 26 / 2016
GROUP360 helped coordinate 21 Shock Top Beetles on their cross-country trek from LA to Boston this spring as part of the #72andShockTop program.
GROUP360 helped coordinate 21 Shock Top Beetles on their cross-country trek from LA to Boston this spring as part of the #72andShockTop program.

Experiential marketers wear a lot of hats, and usually all at the same time. Equal parts brand strategist, event planner, casting agent, travel coordinator and counselor, they always have multiple irons in the fire, with back-up plans for their back-up plans, adapting for any situation or challenge.

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